Newcastle Shadow Billboard

August 15, 2011 - 7:36 pm

My friend Stephenie at A Bear in the Kitchen alerted me to an article on the Huffington Post about a Newcastle billboard presently on display in the San Diego area. Basically, a team of artists took about 3000 Newcastle bottle caps and placed them on a billboard. By day, it looks like 3000 bottle caps on a billboard. By night, it looks like a man reaching for a Newcastle. In the age of over saturation of advertising, I applaud Newcastle for stepping outside the box and making us take notice. Plus, I like Newcastle. A lot.




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